Experiential Marketing

Reliance Foundation Youth Sports


Reliance Foundation Youth Sports is an initiative by the Reliance Foundation which is aimed at revolutionizing grassroots sports in India. Starting with football in 2016, RFYS provided schools, colleges, and athletes with a never-before-seen platform to showcase their skills and passion for sports. Through the RFYS initiative, the brand is committed to creating a sporting culture across the country by developing talent at the grassroots level and making sports an integral part of education. It believes that sports complements academics by imbibing values of teamwork, discipline, and leadership amongst the youth.


Over its two years of existence, the tournament has provided excellent facilities, conditions, and environment for the student-athletes to prosper. The most deserving athletes were given scholarships and an opportunity to be scouted by ISL teams. Additionally, the coaches of the schools and colleges were provided with the best training programs and the partner institutes were also supported by providing football equipment.


RFYS School and College Football – 1336 teams across 8 cities leading to 1597 matches and 20920 participants over past 2 years.
RYFS School and College Athletics – 30,000+ athletes from 1200 institutes from 5 cities participating across 11 disciplines and 6 categories.