Grassroot Sports


Reliance Foundation Jr. NBA program is a comprehensive youth basketball initiative that applies the positive values of basketball to engage and impact the lives of Indian boys and girls. Reliance Foundation and the NBA have developed a weekly curriculum for coaches to use while teaching basketball to students. It is implemented in a structured three-phase player development system: Weekly Elite Training Camps, Regional Elite Camps and National Elite Camp. The program comprises of a 'train the trainer' initiative for local coaches, in-school basketball clinics, elite training camps and finals in each city featuring 3-on-3 and 5-on-5 competitions.

We manage program operations in 10 cities around the country. Our events team handled the entire on-ground logistics, managed relationships with NBA coaches as well as over 1000 schools and 2,700 physical education teachers and drove player registrations for the 9 months of the program. We monitored the day to day activities to ensure effective program delivery. The program touched more than 1 million young boys and girls across the length and breadth of the country.