News Room

2017: A great year for Indian Sports and SportzConsult!!

By Kunal Dhyani | 26 Dec, 2017

All through 2017, Indian sportspersons from numerous disciplines not only made it to the headlines but also fascinated fans in India and around the world by emerging as victors in the battle of will, guts, resilience and supreme skill.

Mirabai Chanu bagged the gold in Weightlifting World Championship. Within four years of launch, Indian Super League has led to the resurgence of football’s popularity in the country. The game in India has received a major boost after India successfully hosted the FIFA U-17 Football World Cup. While the ‘Men in Blue’ continued their dominance in all forms of cricket, the ‘Ladies in Blue’ reached the finale of World Cup only to be beaten by a marginally better team on the D-Day. Sundar Singh Gurjar won the gold medal for India in World Para Athletics Championship. One of the best things to have happened this year was Olympic Medalist and true sports champion Col. Rajyavardhan Rathore taking charge as the Minister for Sports Youth Affairs in the Central Government.

SportzConsult bags mandate for Venue Management Operations for Vodafone PBL '17

By EE News Desk | 22 Dec, 2017

SportzConsult bags mandate for Venue Management Operations for Vodafone Premier Badminton League 2017. India's leading grassroots sports development company, they have been assigned the Delhi and Lucknow chapters for this edition of PBL. Star Sports is the official broadcast partner.

Mass participation key to make India a sporty nation: Joshi

By Ashish Khanna | 12 Dec, 2017

With an aim of getting more amateurs to play and slowly transform India into a sporting nation, Jitendra Joshi or Jitu as he is fondly known, set out and founded SportzConsult, India’s premier grassroots sports management company in 2003.

Today, SportzConsult is regarded as India’s No.1 Grassroots Sports Development Company. Given that now every year, over 4 million Indians – including young kids, youth, adults, and corporate executives – participate in SportzConsult’s events and programmes, Joshi is convinced that SportzConsult is on the right track. In 2016, he authored a White Paper on ‘Experiential Sports Marketing’ to help Brand Managers looking to gain a competitive edge by developing a positive brand image among its target audience.

Jitendra Joshi at CII - Nov. 2017

Jitendra Joshi at ET Leaders of Tomorrow Conclave

Jitendra Joshi at SportzPower Football Forum - 2017

Sports will grow when system starts creating icons: Jitendra Joshi

Jitendra Joshi has been working with Indian sports at grass roots level for 14 years now. The founder and director of Sportzconsult, Joshi has created a white paper based on his experience for all these 14 years. The document – titled A PRACTICAL APPROACH TO BUILDING A SPORTING NATION – deals with ground level scenario in India sports while also suggesting the way forward. Joshi in an exclusive chat with shared his experiences and viewpoint on the current scenario and future prospects for sports in the country.

Parents: Are You Being A Killjoy?

It is important for youngsters to play for the sake of fun - By JITENDRA JOSHI
Few things bring more happiness than the sight of a happy, bubbly child. And I got to see one recently when I was visiting a friend’s place. While we both were engrossed in our talks, a little figure dashed into the house.

It was my friend’s eight-year-old son, Amit, back home after a game of football with his colony friends. With a mischievous smile plastered on his face, a twinkle in his eyes and a happy spring in his feet, I could literally see the excitement of the game still bursting from his body.

Just as he was frolicking towards me, his father asked him “Toh, aaj jeeta ki haara?” (“Did you win or lose?”)

SportzConsult wins the prestigious Chanakya Award for "Entrepreneur of the Year"

The team at SportzConsult, India's No.1 Amateur Sports Management Company is euphoric and overwhelmed after bagging the prestigious Chanakya Award by the Public Relations Council of India (PRCI), for their efforts and achievements in grassroots sports development and marketing. The PR Council of India presented the "Entrepreneur of the Year" award to Jitendra Joshi, Co-Founder and Director, SportzConsult at the PRCI Conclave held at Bengaluru during 3rd - 5th March 2017.

EduSports Monitoring Platform (EMP) wins bronze

EduSports (A SportzVillage Enterprise) wins bronze in Digital Social Awards cCatergory at the IAMAI India Digital awards for best use of mobile for social and economic development.


It is that time of the year again when we have millions muttering the same objectives all across India and around the world: the New Year’s Resolution. I recently overheard my colleagues contemplating, and wondered why I wasn’t thinking about it. Smiling to myself, I thought I know that these resolutions never work! Statistics suggest that gymming, followed by dieting, top the list of resolutions. I do neither. What I do is play, that too for sheer fun!

5 key things to consider before investing in a sport IP

Traditional sports like cricket, and football have always had a large population of fans, and drawn in crowds. However, in the last few years newer sports have taken a centre stage (eg Kabaddi), with a number of sports also changing formats to adapt to the viewers needs. Jitendra Joshi, Co-founder and Director of sports management company SportzConsult helps potential investors by analyzing the key factors that determine the success of a sports centric IP.

Jitendra Joshi as a panelist at SportzPower IFF - Nov. 2016

Rajesh Kumar talks at FICCI event - Nov. 2016

Are you sporty? Be a sports administrator

By Rozelle Laha, Hindustan Times | 30 Aug, 2016

NEW DELHI : Sports administration involves management of all activities that are aimed at development and promotion of sports. This involves working in sports governing bodies such as federations, associations, Sports Authority of India etc for increasing participation of men and women in sports and improving the performance of athletes.

Running Helps Indian firms pick up pace

By Yogita Limaye, BBC | 28 March, 2016

Around the world, a huge industry has grown up around running. Cities like London, New York and Boston have become synonymous with their annual marathons but these races have been a fairly new phenomenon in India – helping some businesses really accelerate.

SportzVillage mops up Rs 65 crore from Gaja Capital

By Biswarup Gooptu, ET Bureau | 5 Oct, 2015

NEW DELHI: Mid-stage private equity firm Gaja Capital has invested about Rs 65 crore in sports and fitness education venture SportzVillage, the second investment from its new $250 million (about Rs 1,640 crore) fund, Gaja Capital III.

Sports emerges as the most preferred marketing platform

By Samidha Sharma, TNN | 27 Nov, 2012

MUMBAI : Sports as a medium of marketing has emerged as the most preferred tool leaving behind other mediums including celebrities, events and product placements in movies, music or art, according to a recent study.