Employee engagement

AXIS PREMIER LEAGUE

Axis Bank was looking to enhance employee interaction within the firm by removing hierarchical, regional and departmental barriers to communication. We designed a pan-India inter department cricket tournament for Axis Bank employees.

Already held twice, the concept helped Axis Bank to significantly increase the employee motivation to participate by designing highly attractive posters and flyers. The tournament was spread across 26 cities and witnessed enthusiastic participation from 1200+ employees. The format was designed intentionally to encourage communication among employees from different backgrounds e.g. each time was required to have 1 manager and 1 female participant.

Furthermore, by facilitating attendance of India’s popular retired cricket stars like Dilip Vengsarkar and Mohindar Amarnath, we created a huge buzz within the organization and allowed Axis Bank to reward their top employees.